Let's Be Picky!

Written by Shera Mercer

The news is full of stories of the .01% of rich people influencing and making decisions for everyone else. As a result there is a healthcare crisis, a fuel crisis, global warming and people are struggling. Having a voice in might mean being pickier with our choices in a tough economy.

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In a recent report journalists found that the economy was changing how people spend. Buying a home is simply out of reach for many people, so rather than give up on the “American Dream” they spend more money on things like small luxuries, experiences, and lifestyle choices. Others are choosing between kids OR a house. In some homes, it's between essential healthcare OR rent. Times are grave, and quite different than previous generations.

 

On the other side, while large companies like Microsoft and Eli Lilly are seeing soaring profits and tech companies in AI are seeing record spending, there's no doubt this year has been really hard on small makers, a lot of small businesses are closing down. Raw materials are skyrocketing, and that in turn pushes up all the costs for makers. We have to raise our prices - not to make a quick buck, but literally just to stay afloat.

 

Where does that leave us?  In the past people reverted to the dollar store and cheaper food from Aldi and Walmart. However, the UN produced a report that showed global agrifood systems generate at least $10 trillion to $12 trillion in hidden environmental, health, and social costs every year. That’s roughly 10% of global GDP ( from the World Economic Forum) and that was from 2023, before our current economic situation.

 

How about clothes? Sadly fast fashion as an industry is responsible for 8% to 10% of global carbon emissions, surpassing all international flights and maritime shipping combined. It doesn’t help us to support that kind of cost. With an economic crisis fueling a growing ecological one, I think we have to choose more wisely. By being selective about where our spend is going, we can have a better impact and get the most out of where we are now.




Being selective about where our spend is going - with each purchase of our Pohaku Puna designs we donate a percentage to protecting these important corals.

The Market

What I see so often are inexpensive, highly stylized, mass produced and computer generated “ocean” designs with little thought about the ocean or its welfare. For many companies it's a way to earn money - which is fine if you aren’t worried about the environment. Sadly things made from plastic, resin, (also a kind of plastic), synthetic materials and cheap metal alloys can’t be recycled - they fall out of the circular economy. Ironically, while the materials are around for hundreds to thousands of years without biodegrading, the item itself doesn't last very long, compounding what is building up in landfills and our oceans. 

 

I started 'Alohi Kai because I was looking for jewelry that honored sharks rather than sensationalized them. I also wanted to run a business that didn’t contribute to ocean garbage, or harm wildlife. And I wanted designs that spoke to me and my love of the sea, rather than things that imitated the wardrobe of the rich and stylish. I decided not to stock at aquariums with captive cetaceans for publicity, or shops who hung shark jaws on their walls. I didn’t pursue relationships with influencers who were not ocean-forward or who didn’t feel authentic. This makes things more difficult but being true to your values can mean hard choices.

 

For many consumers, the a little trinket you buy is a dopamine hit when you’re down - no judgement, we’ve all been through rough patches. But treats notwithstanding, the overall cost of these often is greater than the more expensive item that’s well crafted and has decades of use.

Tiger sharks are some of my favorite sharks to photograph! You can really get a sense of their majesty and grace as they slice through the current.

What Can We Do?

 

If we think harder about how and where we spend our money, we can slow things that are fueling our crisis - like global warming, pollution, and waste. Here are some things to consider. Do you want to buy

 

  • Products from companies that nurture the ocean or that pollute it? 
  • Something timeless you’ll wear for years or something trendy you'll discard in a season only to buy a new variant again next season?
  • Products made with re-usable materials or things that necessarily end up in a landfill?
  • Something you adore that speaks to your soul or something because your friends have one?
  • Products made by a person making a hundred decisions in the process or by a computer that copies it?
  • Something that gives back or something that only extracts?
  • Designs that draw from nature or designs that are derivative of someone else’s creativity?

In a world where AI and computers are slowly overtaking innovation and stifling creativity, it is a struggle to compete. Our choices matter here.

 

At ‘Alohi Kai, the wildlife photos I take as design basis for my jewelry are taken in the ocean with the sharks and wildlife themselves, no AI. The human models are flesh and bone! Again, not AI. Our work is always crafted by hand from carving to casting and polishing - no computer generated models, no mass production. And we are in the ocean every week (surf permitting!) clearing fishing line and garbage and lead from the reef, freeing corals and sometimes wildlife caught in it. All of this goes into each design.

 

You very well may differ from where I stand - and I see no problem with that. We all make our own decisions. But I would love it if everyone was conscious of the impacts of their decisions instead of just doing what we did before - because it’s a different world now and we need to make choices based on that, not the past.